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March 2016
Understanding Yelp Basics for Your Organization
Bring your laptop and biz.yelp.com sign-in for this in-depth chat. Trish Sanderson and Brad Bohensky will discuss basic knowledge of all the free business tools an organization can use on Yelp.com to enhance visitor engagement. They will go through the most FAQ's biz owners may have of the website. They will also touch on Yelp Spring Break details and potential partnerships. Goals for workshop: How to navigate biz.yelp.com. How to make their Yelp business listing compelling The importance of photos How…
Find out more »Connection: The Power of Story
We are a storytelling species. As early as 60,000 years ago, long before the written word—even before drawings on cave walls—we had stories. Back then, stories meant one thing. Survival. From myths, folklore, and tribal tales told around the campfire, we acquired the skills to find food and avoid danger. That’s also how we learned moral lessons and how to make sense of the natural world. Experiences, dilemmas, and hardships were all explained and shared through stories. As interpreters, we…
Find out more »April 2016
Establishing Your Professional Brand
When was the last time you did a vanity search (Googled Your Name)? What came up? Was it negative? Was it positive? Neutral? Kolby will show you how you can start establishing your personal brand now, to help market yourself to better job opportunities and higher salaries. Between LinkedIn, social media, and personalized websites, being proactive in marketing yourself can give you a professional advantage. Goals of Workshop: Understand LinkedIn and how it can help you professionally Apply practical updates…
Find out more »Copyright and Licensing Workshop
This workshop will introduce attendees to the complex issues of media licensing, copyright ownership research, ownership evaluations, and media acquisitions for museums, exhibits departments, content developers, and marketing departments. Fundamentals in media research and acquisitions will be introduced including “due diligence” research, “fair use”, “public domain”, user fee determinations, and social media issues like crowdsourcing photographs and posting images to social media platforms with and without permissions. Topics to be covered include differentiating between copyrights, trademarks, patents, ownership issues, and…
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