Position Title: Marketing Coordinator
Position Status: Full-time (40 hours a week), Hourly, Non-Exempt

Pay Rate: $25.21 per hour
Benefits: Yes (Medical/Vision, Dental, Life, 403(b) and 3% Matching after one year of service, Paid time off: Vacation, Sick, Holiday)

Reports to: Kristen Mihalko, Deputy Director, Operations
Works directly with: Marketing and Communications Assistant

Open until filled. Applications will be reviewed starting the week of September 22
Apply online: https://bpcp.org/apply-for-mar-coordinator/

HOW THIS ROLE IMPACTS THE CULTURAL PARTNERSHIP:
The Marketing Coordinator supports the Deputy Director with the day-to-day marketing and promotional activities of the Balboa Park Cultural Partnership and its programs: Balboa Park Explorer and Balboa Park Cultural District. Using your experience and skills you will become knowledgeable about Balboa Park Explorer products, sales channels, and audience, assist with campaign execution and reporting, source and produce engaging content for earned, owned, and paid media, work with assigned vendors, and plan and execute experiences for current and potential Balboa Park Explorer Passholders. This role will focus heavily on digital marketing campaign opportunities and subsequent reporting and analysis.

WHAT YOU’LL BE DOING:
Oversee digital channels and all related ads and performance reviews. Plan and execute strategic and integrated campaigns for Google Ads and Meta ad campaigns. Using copy and design from a variety of sources, produce and distribute content to be shared on Balboa Park Cultural District and Balboa Park Explorer social media channels (Facebook, Instagram, LinkedIn) and websites. Establish a plan to increase meaningful engagement on Balboa Park Explorer social media channels. Moderate and respond to inquiries on all social media channels. Review website SEO and make suggestions to increase website sales.

Collect, review, and provide insight on campaigns and associated data reports. Compile data to report campaign performance for Google Ads, Meta ads, and social media posts. Become proficient in pulling data from the Tessitura ticketing system for reporting campaign-based sales and generating mailing lists. Track benchmarks and consolidate reports from all vendors, social media channels, and internal tracking systems. Utilize data and reporting to inform marketing and communications planning.

Support marketing and communications activities. In collaboration with a team, provide ideas and educated insights on campaign briefs including identifying target audience, goals, design, and messaging. Maintain editorial calendar and deliverable spreadsheet to ensure timely campaign execution. Research and present opportunities for marketing products to new and existing audiences including in-person outreach events. Plan and facilitate Parkwide Marketing/Public Relations (MPR) meetings and attend other Balboa Park meetings, as assigned.

Assist with the facilitation of vendors in content and design development, review, and delivery. Work with vendors on assigned campaign deliverables such as copy, design, and distribution. As needed, provide direction, review, and feedback to vendors on copy and design. Follow up on post-campaign reports. Regularly review online content to ensure it is up-to-date and submit revisions to vendors as necessary.

Enhance the guest experience through on-going communications and outreach. Plan and execute regular on-site Explorer experiences. Identify outreach event opportunities to increase brand awareness and sales. Using copy and design from vendors and other resources produce digital ads for submission to vendors and use on social media and websites. Execute a variety of communications to keep audiences informed and drive sales. Ensure websites, social media channels, newsletters, and physical letters are up-to-date with relevant information and work with the Marketing Assistant to make revisions as necessary. In partnership with Directors, act as a Parkwide liaison with the City of San Diego, Parks and Recreation Department, San Diego Tourism Authority, Visit CA, and events such as December Nights.

In addition to the above responsibilities, the Marketing Coordinator will work closely with the Marketing Assistant and support additional projects related to overall marketing and communications strategy as assigned.

WHAT MAKES YOU A GREAT FIT FOR THIS ROLE: 
You have demonstrated experience in the following areas: 

  • Supporting a marketing team to accomplish goals and tasks. 
  • Seeing a process through, from concept to production and distribution.
  • Executing successful digital advertising campaigns to increase sales. 
  • Creative writing and storytelling skills used to build trust and brand awareness. 
  • Acquiring analytics from social media and other digital environments.

You have these critical attributes and skills: 

  • Align with and practice organizational values of inclusion, diversity, equity, and accessibility in their work and interactions with others. 
  • Ability to stay organized and meet deadlines as scheduled. 
  • Have very strong communication and relationship building skills.
  • Event planning and execution. 
  • Take initiative, ask questions, and are accountable.

You work effectively in collaborative, team-driven environments: 

  • As an ambassador for the “One Park – One Team” philosophy, a positive attitude is a must.
  • You are tech-savvy and comfortable with utilizing online communication tools such as Google Suite programs, Slack, Notion, and Canva plus Adobe Creative Cloud and Microsoft programs. 
  • You include the team in decision-making processes and ask for feedback, guidance, and insight. 

TO APPLY, PLEASE SUBMIT PDFs OF THE FOLLOWING ITEM(S):

AI like ChatGPT is a great tool but we prefer to hear from you! Please use AI generated cover letters with caution and stand out from other applicants! AI generation is not a skillset we are seeking for this role. 

  1. Resume (no more than 3 pages)
  2. Letter of Interest adding how you’re a great fit for this position (1 page)
  3. Samples including: one (1) writing, two (2) social media, and two (2) self-shot photos.
    • Writing sample can be a newsletter, article, press release, etc. We would like a better understanding of your writing style and ability to create engaging content that tells a story or shares an idea. A PDF of the sample is ideal, but a direct link can be shared in lieu of the PDF. Please ensure the link is accessible to the public.
    • Social media samples can be from Facebook, Instagram, or LinkedIn and either professional or personal. We are looking for the ability to capture or create a social media image and write a caption that is both interesting and compelling. A screenshot of the post is ideal, but a direct link can be shared in lieu of the screenshot. Please ensure the link is accessible to the public.
    • Self-shot photos should provide an example of your ability to capture compelling images that tell a story. If you have a photo editing style, this is an opportunity to showcase that as well. A compiled PDF of the two images is ideal, but a direct link can be shared in lieu of the PDF. Please ensure the link is accessible to the public.

Please be ready to answer 4 short answer questions in the online application: 

  • Share what inclusion, diversity, equity, and accessibility means to you. (2-3 sentences)
  • Briefly describe your experience with Google Ads and Meta Ads. If you do not have experience in this area put N/A. (2-3 sentences)
  • Briefly describe your experience with working with vendors and providing direction and feedback on copy and design. If you do not have experience in this area put N/A. (2-3 sentences)
  • Describe your experience with creating and sharing concise messages, including digital designs, with a target audience. If you do not have experience in this area put N/A. (2-3 sentences)

Apply through our website https://bpcp.org/apply-for-mar-coordinator/

 

 

This job description is intended as an illustrative guide to the general job responsibilities and is not inclusive of every duty the employee is expected to perform. The Balboa Park Cultural Partnership is an Equal Opportunity Employer. Please Note: Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for any given role. Therefore, if much of the posted job description describes you, then you are highly encouraged to apply for the available role!